Management

Frank L. Jaksch, Jr.
CEO
Frank L. Jaksch, Jr.
CEO


Frank L. Jaksch Jr., 49 is a co-founder of the Company and has served as a member of Board since February 2000. Mr. Jaksch served as Chairman of the Board from May 2010 to October 2011 and was its Co-Chairman from February 2000 to May 2010. Mr. Jaksch currently serves as the Chief Executive Officer.

In April 2018, the Board of Directors approved a future transition of Mr. Jaksch whereby Mr. Jaksch will transition from his role as Chief Executive Officer, effective as of t... 

Kevin Farr
Chief Financial Officer
Kevin Farr
Chief Financial Officer


Kevin Farr, 60, has served as the Company’s Chief Financial Officer since October 2017.

From February 2000 through September 2017, Mr. Farr was Chief Financial Officer of Mattel, Inc. (NASDAQ: MAT), and prior to that held multiple leadership roles at Mattel since 1991. Before joining Mattel, Mr. Farr spent 10 years at PricewaterhouseCoopers. Mr. Farr serves on the Corporate Advisory Board of the Marshall School of Business at the University of Southern California, and as a board me... 

Rob Fried
President and Chief Operating Officer
Rob Fried
President and Chief Operating Officer


Robert Fried, 58, has served as a director of the Company since July 2015 and has served as a member of the Nominating and Corporate Governance Committee from July 2015 to March 2017.

Mr. Fried was appointed President and Chief Strategy Officer of the Company in March 2017 (which Chief Strategy Officer title he held until March 2018) and also became its Chief Operating Officer in January 2018.

In April 2018, the Board of Directors approved a future transition of Mr. Fried... 

Mark Friedman
General Counsel and Corporate Secretary
Mark Friedman
General Counsel and Corporate Secretary


Mark Friedman, 60, has served as the Company’s General Counsel and Corporate Secretary since January 2018.

From 2013 to 2018, Mr. Friedman held various positions at Herbalife Ltd. (NYSE:HLF) including Executive Vice President, General Counsel and Counsel to the Executive Chairman. Mr. Friedman served as General Counsel and Senior Vice President of Business Development and Human Resources at Pinkberry from 2008 to 2013, Senior Vice President and General Counsel at American Golf Corp... 

Troy Rhonemus
Executive Vice President
Troy Rhonemus
Executive Vice President


Troy Rhonemus, 45, has served as the Company’s Executive Vice President since January 2018, Chief Operating Officer from March 2014 to January 2018 and Director of New Technology and Supply Chain from January 2013 to February 2014.

Mr. Rhonemus has served on the board of directors of Mazza Innovation Ltd., a Canadian company specializing in the extraction of plant-based ingredients, since 2016.

Mr. Rhonemus is responsible for overseeing all of the Company’s operations in... 

Amy Boileau, Ph.D., RD.
Vice President, Research & Development
Amy Boileau, Ph.D., RD.
Vice President, Research & Development


With over 18 years of food and healthcare experience, Dr. Boileau’s previous roles include Regulatory Affairs at Abbott, Principal Scientist in Applied Medical Nutrition Sciences at Nestle, and Associate Director of Scientific & Regulatory Affairs at Cargill. Her expert opinions have been featured in interviews for National Public Radio and The Wall Street Journal. Her professional interests focus on elevating the role of nutrition for good health, global nutritional practices, and the role o...